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References

Campbell, N. (2014). The signs and semiotics of advertising. The Routledge companion to visual organization, 130-145.

Conway, H. (2019). The power of sport in brand activism. Brandpie. Retrieved from https://www.brandpie.com/thinking/the-power-of-sport-in-brand-activism

Moorman, C. (2020). Commentary: Brand activism in a political world. Journal of Public Policy & Marketing, 39(4), 388–392. Doi: 10.1177/0743915620945260

Rishe, P. (2018). Nike’s reward from using Kaepernick will exceed risk because it knows its demo. Forbes. Retrieved from https://www.forbes.com/sites/prishe/2018/09/06/nikes-reward-using-kaepernick-exceeds-risk-due-to-knowing-their-demo-and-being-culturally-relevant/?sh=5689f691672a

Terrell, C. J. (2019). Brand activism: a case study of Colin Kaepernick and Nike’s Dream Crazy campaign (Doctoral dissertation, San Francisco State University).

Williamson, J. (1978). Decoding advertisements: ideology and meaning in advertising. London: Sage

Ijam, D., & Abbaas, D. (2019). A semiotic study of English commercial advertisements. International Journal of Innovation, Creativity and Change, 8(10), 35.

Yellowbrick. (2023). Mastering Film Analysis Methods: Secrets of Cinematic Analysis. Yellowbrick. https://www.yellowbrick.co/blog/film/mastering-film-analysis-methods-secrets-of-cinematic-analysis

Johnson, A. (2020). Examples of Semiotics in Advertising. Small Business – Chron.com. https://smallbusiness.chron.com/examples-semiotics-advertising-38593.html

Kress, G., & Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design. Routledge.

Fog K., Budtz Ch., Munch Ph., Blanchette S. (2013), Storytelling. Narracja w reklamie i biznesie, Saatchi & Saatchi, Warszawa.

Van Bruggen, R. (2024). Zakdoeken paraat: dit zijn de beste kerstcommercials van 2022. Frankwatching. https://www.frankwatching.com/archive/2022/12/24/beste-kerstcommercials-2022/

Barros, L. M., & Musse, S. R. (2005). Introducing narrative principles into planning-based interactive storytelling. In Proceedings of the 2005 ACM SIGCHI International Conference on Advances in computer entertainment technology (pp. 35-42).

Heckmann, C. (2023). What is an Inciting Incident — Definition & Script Examples. StudioBinder. https://www.studiobinder.com/blog/what-is-an-inciting-incident-definition/

Chesson, D. (2023). Three Act Structure: Definition, Examples and Template. Kindlepreneur. https://kindlepreneur.com/three-act-structure/

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